The Smalls:
A NEW Platform for BIG Talent
Client: The Smalls (UK)
As a founding member and of The Smalls, Angry Ant Media established the tone of the site through creative strategy and written content. This took what could have been yet another site dedicated to video into a resource for filmmakers looking for inspiration, advice, and community.
Through brand partnerships with companies such as Apple Inc., Cutty Sark Whisky, Scion (Toyota), and more, The Smalls launched numerous online interactive experiences during our tenure. One such project that Angry Ant Media spearheaded - under the creative direction of co-founder Maria Grund -was The Smalls Street Sounds, which allowed participants to upload recorded sounds from their area into an interactive map so that filmmakers, artists, and musicians could access sounds from around the world.
Angry Ant Media also served as the US face of the UK-based The Smalls, notably with co-founder Nobi Nakanishi as the host of the monthly short film showcase ‘The Can’. Held monthly in NYC’s Lower East Side, the live event regularly brought together asipiring filmmakers, advertising executives, and many more media professionals.
The Smalls has now grown into a marketplace where brands and filmmakers can meet and continues to thrive.